Milestone penalties can't be appealed — only the underlying violation can, and the window is short. We help you appeal the right thing, in time.
From penalty notice to in-window submission, in three steps.
Paste the original penalty or violation notice from TikTok Shop.
Violation type, AHR milestone risk, and your appeal countdown — know exactly how many hours you have left.
Priority-ordered by your window: appeal the underlying violation, not the milestone penalty itself.
Based on TikTok Shop's official policy text, verified region by region.
Some violations must be appealed within 12–72 hours — not weeks. Hours. Diagnose before you act.
Each penalty allows at most 2 appeals: 30 days for the first, 15 for the second. A second dismissal is final — a rushed submission is a wasted one.
At 50 points, SEA shops get deactivated for 28 days and 0 means permanent; US shops at 50 points face no closure at all. Same score, different fate.
AHR (Account Health Rating) runs 0–1000, with new shops starting at 200 — know where you stand before the next deduction.
No signup. No credit card. Results in about a minute.